The 'Thud' Effect: Why Heavy Cards Feel Expensive
The psychology of weight. Why a 25g metal card commands more respect than a 5g plastic card.
Have you ever picked up a product and immediately thought, "Wow, this is quality," just because it felt heavy? That is not an accident. It is human psychology.
Haptic Perception
Psychologists call this "Haptic Perception." Our brains naturally associate density with value. Gold is heavy. Stones are heavy. Cheap plastic is light.
The Weight Breakdown
- Standard Plastic Card: 5 grams (Feels disposable)
- Premium Titanium Card (Apple Card): 15 grams
- Our Stainless Steel Card: ~25 grams (Heavier than the Other !)
The Social Signal
When you toss a plastic card on the dinner table to split the bill, it makes a light click. When you place a metal card down, it makes a distinct, resonant thud.
It is a subtle signal that draws attention. It tells the waiter, your clients, or your date that you care about details and you value quality. It is the ultimate business card that you carry everywhere.
Want to build this yourself?
Get our Premium Metal Card DIY Kit and start your project today.
