Corporate Gifting: Why Metal Cards Are Better Than Swag

Corporate gifting is usually boring. You get a cheap backpack with a company logo, or a water bottle that ends up in the back of a cupboard. If you want to reward your top sales team or executives, you need something they will carry every day.

The "Wallet Share" Strategy

Marketing experts talk about "Mind Share." We talk about "Wallet Share." If you give your employee or client a metal card kit branded with your company logo, they put it in their wallet.

Every time they pay for a coffee or a client dinner, they see your brand. They feel the weight of the card. It subconsciously reinforces that they work for (or with) a high-quality, solid company.

Team Identity

Imagine your entire sales team going out for a celebratory dinner. When the bill comes, everyone throws down a matching metal card with the company insignia. It looks formidable. It builds a sense of belonging to an elite squad.